Air Transat unveiled its latest fleet livery last night, which the Canadian airline claims ‘blends innovation with community’, to celebrate their 30th anniversary. Canada’s largest integrated tourism company, Air Transat, now serves 60 destinations in 2 major markets, Transatlantic (Europe and the Middle-east) and Central America. With over 5000 motivated employees, the airline connects 4.5million holiday makers each year.
Air Transat also has made some impressive achievements in its short history, in July 2016, at the Skytrax World Airline Awards, Air Transat was voted, for the fifth consecutive year, Best North American Leisure Airline. In November 2016 Air Transat was ranked for the 6th year in a row, the most climate friendly airline in North America, based on CO2 emission levels, and ranked 12th in the world in the long haul and medium haul categories and 14th over all categories. Furthermore, no fatal incidents involving Air Transat aircraft have been recorded so far. Dominique Anglade, Deputy Premier of Quebec, Minister of Economy, Science and Innovation, and Minister Responsible for the Digital Strategy, said in her address, “The story of Transat’s growth over the past 30 years is a remarkable one. Today, Transat is Canada’s leading integrated tourism company, and Air Transat is the country’s number one leisure carrier. Transat also attracts some 500,000 European travellers each year to Quebec and the rest of Canada, notably from France and the United Kingdom, two major tourism markets. Through its operations, this first-class employer generates substantial economic benefits for all of Quebec.”
Air Transat currently operates a mixed fleet of old and new aircraft, including 9 Airbus A310s, 11 A330-200s, 4 A330-300s, 1 Boeing 737-700 and 7 737-800s bringing the average age of Air Transats fleet to 18.6 years. However, Ten Airbus A321LR aircraft will be joining the fleet, making it the first North American operator of the longest-range single-aisle aircraft in the world. Air Transat will lease the aircraft through a deal with AerCap, and plans entry into service starting in 2019. The A321LR is based on the highly popular A321Neo of which has over 1400 orders. This new aircraft will able Air Transat to access new markets and launch new ‘long and skinny’ routes.
Air Transat’s new Livery
Air Transat’s new livery is designed to reflect their evolution and long standing brand image, to ‘brighten the everyday with the joy of vacations’. Air Transat’s recognisable star is to be painted on the rear fuselage, wingtips and tail. The 30th anniversary livery also has a touch of grey, to commemorate their very first livery. It is also to feature graduated shades of blue to ‘evoke the transformative power of holidays’. Finally, it will have their airlines name proudly painted onto the underside of the fuselage, to ‘ensure visibility even when the aircraft is in flight’.