London Southend: Simply Easier

During December of last year, I had the pleasure of passing through London Southend and receiving a tour of the airport’s fantastic facilities. The airport bases everything it does around the simple but effective slogan: ‘simply easier’. The strapline couldn’t be more apt. 

Although the airport in its current form is a new entrant to the aviation scene, Southend Airport has a deep rooted history. It originated as an airfield, in World War I and the airport was officially opened as a municipal airport on 18 September 1935. However, World War II reared its head and the airport was requisitioned by the Government’s Air Ministry – being referred to as RAF Rochford. Fast forward six decades, to 2008, and the airport was bought by the Stobart Group for £21 million. This is where the transformation began to form the best and fastest growing airport in the British capital.  Between 2008 and 2012, the airport underwent a game-changing transformation. As the replacement control tower began to operate, passenger flights returned in March 2011. In 2012, the runway extension was opened – allowing flights to destinations further afield like Lanzarote – an on-site railway station and, ultimately, the new airport terminal was opened by the Transport Secretary in February 2012.

Flybe & EasyJet are the largest clients at the airport.

To understand why Southend Airport is the Which? Best Ranked UK Airport for 4 years in a row, we have to look at its history. Whilst London Heathrow, Gatwick, Manchester and others have grown rapidly – they have experienced growing pains. After cobbling together new terminal buildings, all of which are now running at full capacity, most major British airports are bursting at the seams. But not Southend. London Southend was designed in 2008 – with the future in mind. It is built around the customer’s needs and conveniences. On the ground floor, you’ll find a land-side café, along with car hire desks and a handful of check-in desks. You then ascend the escalators and reach the security area. No signage is needed, because the process is so simple.

Southend has a rather ambitious target for it’s security checks. Their promise to you; pass through security in under 4 minutes. This is a pledge to customers Gatwick & Heathrow could only dream of. Sure enough, I was through security in not 4, but 2 minutes. As you exit security, you are presented with an airy mezzanine level, looking down on the departure lounge.

The departure lounge at Southend is strategically located next to the departure gates, with the passenger in mind

As if the LSA experience wasn’t relaxing enough, there is also the option to kick back in the SkyLife lounge.  While they don’t offer hot food, if you have a long layover the lounge can’t be beaten for a calm atmosphere and a feeling of exclusivity. The gates are located around the main departure lounge area. Whilst it is small, space has been found for all the necessities of modern travel. The obligatory airport WHSmith shop is present and so is a Duty Free section. The stylishly designed Bourgee (which I’m told is a favourite among TOWIE “stars”!) offers an inventive change from the usual airport eatery.

The swish Bourgee set-up!

Next to this is the Lakers Bar & Restaurant – inspired by the famous aviation entrepreneur Sir Freddie Laker, whose Southend Airport connections go back to the 50s and 60s, with operators like Channel Air Bridge, when the airport was the third busiest in the UK. In tribute to Sir Freddie, you’ll find the walls of Lakers lined with images that recall the golden age of flight.

LSA’s biggest asset, though, is the on-site railway station. It is located literally steps from the airport terminal and offers up to eight trains per hour to central London. Liverpool Street is 53 minutes away – and you could reach East London in Stratford in just 44 minutes! From here, you can connect onto the vast TfL network (including Overground & Underground) and step off in central London. Anecdotally, I’ve heard people say “Southend Airport is in Essex – not London”. Firstly, none of the major London airports – apart from London City – are actually in London. Secondly, catching the Tube from Heathrow to Paddington takes as long as the transit from Southend. It is clear that this railway station essentially allowed Southend to call itself a London airport. When I spoke to the Marketing Manager about Southend’s status as a “London Airport”, the railway connection was the first thing he mentioned. The train has certainly been instrumental in Southend’s success.

This year, Southend will welcome even more growth. After launching connections to Manchester, Dublin & Glasgow in October, Flybe will offer a new connection to the Belgian city of Antwerp from March. The new flights to Manchester & Dublin were crucial in allowing the population of the South East to avoid London altogether, instead flying from Southend and connecting to long haul flights from Dublin (using US Border Pre-Clearance) and Manchester. EasyJet will base another aircraft, launching flights to Bordeaux, Prague, Dubrovnik & Pula, and only today three new routes were announced with Air Malta. As London’s capacity crisis only grows, I hope London Southend can realise its potential with even more growth, while keeping it’s gold standard in customer service. I would have no hesitation about recommending Southend to anyone who is exasperated with the chaos of major airports.

Southend continues to attract new airlines, with it’s top-rated customer service

Southend Airport is also experiencing unprecedented growth; it is now considered to be the capital’s fastest growing airport. Flybe, operated by Stobart Air, and easyJet, already cover 34 popular domestic and European destinations including Amsterdam, Groningen, Prague, Budapest, Cologne, Tenerife, Lanzarote and Ibiza – all from London’s most punctual and most customer-friendly airport. However, in the announcement of a new partnership, Southend will offer it’s passengers access to three Mediterranean destinations. Air Malta will launch three destinations from London Southend, beginning this summer.

A new partnership will allow Southend to grow even more.

Specifically, they will operate:

  • Twice-weekly from Southend to Cagliari (Sardinia)
  • Twice-weekly from Southend to Catania (Sicily)
  • Three-weekly from Southend to Valetta (Europe’s 2018 Capital of Culture) on the island of Malta

The flights are already bookable on Air Malta’s website and start from just £35. Dr Charles Mangion, chairman of Air Malta believes these flights will not only benefit British travellers, but also Maltese, Sicilian and Sardinian tourists visiting London. Glyn Jones, the CEO of London Southend,  looks forward to providing an excellent service for it’s new customers. Ultimately, this is a big occasion for London Southend. They are benefitting from the endless capacity crisis amongst London’s larger airports and providing a real alternative – expanding their route portfolio.